In Mill Valley, California, electric car owners who once flaunted their Teslas as badges of progressive pride now wrestle with growing resentment toward the man behind them—Elon Musk, The New York Times reported.

Tesla’s reputation faces backlash in Mill Valley, a wealthy liberal town where electric vehicles were once seen as the ultimate symbol of environmental activism and social responsibility.

Now, Teslas are a source of quiet shame for some residents, who find anonymous index cards on their windshields urging, “Stop Elon” and “Dump your Tesla.”

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